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AHN_Saeyeon.pdf
Master thesis

Elderly women's fashion style and desire

SONAR|HES-SO

  • Ahn, Saeyeon Haute école d'art et de design de Genève
  • Fellay, Aude (Degree supervisor) Haute école d'art et de design de Genève
  • Genève : Haute école d'art et de design de Genève

23 pages

Master of Arts HES-SO en Design avec orientation en Design mode et accessoires: Haute école d'art et de design de Genève, 2024

HEAD-Genève
Design mode, bijou et accessoires
Design mode et accessoires
Fashion
Women
Third-age
Elderly women
English This paper addresses the overlooked intersection of fashion and aging, challenging the prevailing notion that elderly women's fashion needs are incompatible with contemporary styles. Despite being marginalized within the fashion industry, there is a growing global demand among elderly women for fashion that reflects their identities and desires. Through the lens of third-age identity—Recognizing old age as a period of personal achievement and fulfillment—this study explores how elderly women integrate youthful styles with their stylistic heritage to craft unique personal looks. Utilizing qualitative research methods, including interviews with two representative subjects aged 58 and 59 from Geneva, Switzerland and South Korea, respectively, this study delves into the nuanced fashion needs and expectations of elderly women. It highlights their desire to dress youthfully while maintaining their stylistic integrity, thereby challenging stereotypes and advocating for fashion that blurs the boundaries of age. This paper contributes to the broader discourse on aging and fashion by underscoring the need for the fashion industry to accommodate the diverse and complex demands of elderly women, thereby enabling them to confidently express their identities.
Language
  • English
Notes
  • Haute école d'art et de design de Genève
  • Design mode, bijou et accessoires
  • Design mode et accessoires
  • hesso:head
Persistent URL
https://sonar.rero.ch/global/documents/328949
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