Journal article
Protecting Market Identity: When and How Do Organizations Respond to Consumers’ Devaluations?
- Wang, Tao Grenoble Ecole de Management
- Wezel, Filippo Carlo Università della Svizzera Italiana & EMLYON Business School
- Forgues, Bernard EMLYON Business School
Published in:
- Academy of Management Journal. - Academy of Management. - 2016, vol. 59, no. 1, p. 135-162
- Language
-
- English
- Open access status
- closed
- Identifiers
-
- DOI 10.5465/amj.2014.0205
- ISSN 0001-4273
- Persistent URL
- https://sonar.rero.ch/global/documents/227283
Statistics
Document views: 36
File downloads: