How Perceived Processing Fluency Influences the Illusion of Knowing 					in Learning From TV Reports

Ryffel, Fabian A.; Wirth, Werner

doi:10.1027/1864-1105/a000250

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Journal article

How Perceived Processing Fluency Influences the Illusion of Knowing in Learning From TV Reports

Ryffel, Fabian A. Department of Communication and Media Research, University of Zurich, Switzerland
Wirth, Werner Department of Communication and Media Research, University of Zurich, Switzerland

Published in:

Journal of Media Psychology. - Hogrefe Publishing Group. - 2020, vol. 32, no. 1, p. 2-13

English Abstract. The present two-study work aims to contribute to an understanding of the causes and consequences of perceived processing fluency. Regarding its causes, the experimental studies ( N1 = 399; N2 = 337) found that features of television reports (e.g., footage used, background music) can heighten perceptions of processing fluency. Regarding its consequences, it was found that heightened perceived fluency biases metacognitive judgments. Specifically, considering perceived knowledge in relation to actual knowledge, recipients experiencing fluency have been found to overestimate their knowledge about the issue depicted in the experimental stimuli. The resulting illusion of knowing was particularly pronounced under conditions of low involvement, indicating that the so-called ease-of-processing heuristic underlies the effect.

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